Free Book Offer: "Firsts of Their Kind" -- Offered by BMW and The Telegraph

The tagline of this book offer is "When Was The Last Time You Experienced Something For The First Time?" The Telegraph (British newspaper) in conjunction with the BMW 5 Series Gran Turismo are offering this book featuring some of the great firsts in modern history.

This is an exclusive, complimentary book which features innovative individuals who have created their own 'firsts of their kind.'

At over 140 pages, it portrays fourteen personalities who have one thing in common: they break with customs in order to break new ground. These people talk about entirely personal key moments in their lives, and expound on how creativity comes into being and how innovation is brought about.

The fourteen personalities featured are: Alois Lageder (winegrower); Hella Jongerius and Adrian van Hooydonk (designers); Steve Sidwell (composer); Jan Fabre (artist); Anne-Sophie Pic (chef); Fabrice Penot and Edouard Roschi (perfumiers); Luca Bassani (maritime-designer); Martí Guixé (designer); Sir Rocco Forte (hotelier); Hélène Grimaud (pianist); Jürgen Mayer H (architect); and Juan Amador (chef).

Even though the Telegraph is a British paper, the form to submit includes a space for other countries too, so apparently this offer is good here as well. To sign up for your book, click this link.